Technology: magic and powerful devices that became integrated in our daily lives. They’re “discovered”, experimented, used, worshiped and… dismissed to be replaced by a brand new and upgraded object. This is Benito Machine III. 
I believe that the lifetime of these devices can be more complicated than it is depicted in the video: despite the increased amount of tech-trash, our society tends to accumulate devices and media in general. From books to radio and TV, including smart phones, computers, laptops and tablets, we keep and use all these devices. And many of them will be embedded in a special meaning: a book can be seen as “magic”, “sacred”.
The ecological implications showed in the video are evident, even threatening. Nevertheless, put in our modern society, it’s a question of wisdom, of personal choice: we don’t need to jump on the brand new version of iPhone 5 if we already have an iPhone 3! Possible, but what about the convenience and the immediacy that seem to be new powerful values? We definitely want everything at our fingertips, and right now! How to deal with this?
This brings to the social implications depicted on the video: superficial and meaningless social interactions occur orchestrated by the devices, bringing about an illusion of utopia within a real dystopia. Destruction and deaths are caused by accidents with machines misused or in malfunction: the technology’s autonomy and good performance can be easily affected by natural elements. However, no one seems to realize it, or to care about.
Despite this hopeless “painting”, it’s worth to point out that the video attributes the agency to the human action: is the frail man who climbs up the mountain in order to get a new machine. He’s a member of that society which is completely drowned in awe towards the technology. And yet, he acts. Can we wonder why this person “decided” to turn his back to the god-like-gadget and fetch a new one? What could be his reasons? Can we suppose the society would have its own “safety” controls? Can we think that we accept devices invading our lives but worshiping technology, it is not a limit to be crossed? When this particular control is depicted on the film, one soul – the frail men – will refuse it and will proceed a changing. Quite surprising since the deaths or the social destruction weren’t powerful enough to foster this action, but worshiping the technology was. Do we agree with this point of view?
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